Our Process and Framework

We help entrepreneurs to build a digital product or service that validate their hypothesis. Our process can support our c​ustomers on every stage of this process which contains 3 main goals:

  • Discovery & Design
  • Building the MVP
  • Scaling it up

We can provide support in any phase of the project, not necessarily all of them. We let our customers decide which phase they​ want to get us involved. They can ask us to start from scratch or from a more advanced phase (i.e. Prototyping). Also, they can ask us to complete until certain phase and stop after that (i.e. Until building an MVP).

Herwin Process and Framework

Our team is built to cover with the appropriate skillset for each phase. Different roles are involve in different phases of the process

Service Details

Discovery & Design

Idea Research
  • Research About Market
  • Current Market Context
  • Anlyze Competitors
  • Identify Roles/Customers/Stakeholders
  • User's Job To Be Done
  • Identity the problem/opportunity
Assumption Validations
  • Based on hypotesis
  • Find possible solutions
  • Build/use different artifacts to validate ideas (workshops, usability testing, etc)
MVP Mockups
  • Define/Validate product workflow
  • Start exploring the MVP using Wireframes
  • Define visual components (UI components, micro interactions, navigation)
Prototyping
  • Validate MVP using iteractive Prototypes
  • Usability testing using the proptotypes
  • Each main workflow is prototyped
  • Usability testing with real users
  • Validates the goals/value is achieved
  • This is an iterative process

Building the MVP

Non production MVP
  • Build a product that works
  • All business flow (for MVP) can be done
  • The main architecture is defined
  • The foundations are build thinking long term (Beyond MVP)
  • Platform Quality Assurance
  • UX/Product design is involved
  • UX Quality Assurance
MVP Production Ready
  • Production + Development environments Ready
  • Payments integration fully tested for real transactions
  • Application tested for Security
  • Ensure cross device quality (Mobile, Tablet, Desktop, all main browsers)
  • Ensure Application good Performance
  • Platform (AWS or similar) configurations ready for high availability
  • Production Ready Monetization
  • UX/Product design is involved
  • UX Quality Assurance
  • Analytics tools integration

Scaling it up

Scale
  • Continues Integration + Continues Delivery foundations
  • Platform architecture scales manually or automatically
  • Performance to support increased traffic
  • Integration with Marketing tools, like Email marketing providers, personalization engine, etc.
  • Advance monitoring mechanism to identify platform outages and act quickly
  • UX/Product design is involved
  • UX Quality Assurance
Maintenance
  • Continues Delivery
  • Identity new features and build them
  • Work towards increase Conversion Rate, Average order value, Lifetime value, and other goals
  • Optimize product workflows
  • Documentation to easily transfer all the knowdlege to future developers
  • Advance Tracking/Analytic tools